FONGIT-Life with Marta Gehring
Thu 12 Jun
|Campus Biotech
Join life sciences strategist Marta Gehring for this in-person lunchtime workshop on navigating market access for biotech and medical devices.
Time & Location
12 Jun 2025, 12:00 – 14:00
Campus Biotech, Chem. des Mines 9, 1202 Genève, Switzerland
About the event
Market access isn’t a mystery—it’s a strategy. And it’s one that should be built into your business plan from the very beginning. Investors and stakeholders will be impressed. As your venture develops, these strategic components will need to be strengthened and refined. In this session, we’ll explore how early-stage startups in life sciences can proactively prepare for market access, long before regulatory approval or reimbursement decisions.
Participants will look at three critical aspects:
1. Where to Play
Understanding your target market is fundamental. We’ll explore how your patient and therapeutic segment choice affects market access. Where is the unmet need greatest? Which segment is most aligned in terms of doctor interest, patient engagement, and openness from payers or HTA bodies? How do you find out?
2. What Data You Need