FONGIT:Force with John Elbing
Tue, 11 Feb
|FONGIT HQ (6th floor)
Join us for this in-person lunchtime workshop where our startup coach John Elbing will present his upcoming book “Storybuilding - Your Brand From Their Standpoint”.
Time & Location
11 Feb 2025, 12:00 – 14:00
FONGIT HQ (6th floor), Rte de la Galaise 34, 1228 Plan-les-Ouates, Switzerland
About the event
In this workshop, our speaker will share insights on how to build a powerful story to engage customers:
Understand the three emotional and intellectual steps that you go through when encountering a brand.
Analyze your customer and your offer from their standpoint.
Put the pieces together following a storytelling framework.
Stop talking about you!
Biography: John Elbing has a background in technology, finance, marketing, and entrepreneurship. He coaches companies and startups, specializing in storytelling. Over the years, he has combined a long list of methodologies, finally building his own: Storybuilding. He named his company Standpoint. This emphasizes how vitally important it is to take the other party’s standpoint. It is just as important to have a strong standpoint oneself.