import wixWindow from 'wix-window'; $w.onReady(function () { if (wixWindow.multilingual.currentLanguage === 'en') { $w('#section6').hide(); $w('#section7').show(); } else { $w('#section6').show(); $w('#section7').hide(); } });
top of page

FONGIT:Force with John Elbing

Tue, 11 Feb

|

FONGIT HQ (6th floor)

Join us for this in-person lunchtime workshop where our startup coach John Elbing will present his upcoming book “Storybuilding - Your Brand From Their Standpoint”.

FONGIT:Force with John Elbing
FONGIT:Force with John Elbing

Time & Location

11 Feb 2025, 12:00 – 14:00

FONGIT HQ (6th floor), Rte de la Galaise 34, 1228 Plan-les-Ouates, Switzerland

About the event

In this workshop, our speaker will share insights on how to build a powerful story to engage customers:


  • Understand the three emotional and intellectual steps that you go through when encountering a brand.

  • Analyze your customer and your offer from their standpoint.

  • Put the pieces together following a storytelling framework.


Stop talking about you!


Biography: John Elbing has a background in technology, finance, marketing, and entrepreneurship. He coaches companies and startups, specializing in storytelling. Over the years, he has combined a long list of methodologies, finally building his own: Storybuilding. He named his company Standpoint. This emphasizes how vitally important it is to take the other party’s standpoint. It is just as important to have a strong standpoint oneself.

Share this event

bottom of page